The sales team of every organization is going after targets every day. They feel the heat and are game-changers for their organization. How we keep a sales team engaged and motivated? Because obviously a salesperson who is going out there to do their best is going to drive better sales than the salesperson who is tired of rejections. The best way to drive engagement and motivation is by implementing gamification in sales.
Does gamification work? You can dive into that separately here. (The short answer is, yes!)
Create achievement badges
Most organizations have a recognition system in place, however, very often they don’t leave the impression that they should. They become forgettable or just another thing that exists. Badges work very well when they have an attractive design, a memorable name and inherent value because they should not be easy to win. Badges should serve their purpose by providing recognition to achievers through multiple mediums (not just emails) like WhatsApp groups, Workplace by Facebook and in-person announcements. Don’t have a design team at your workplace? Use Canva.
Update real-time performance
The faster the sales teams know how they are doing, the faster they can do better. And we don’t mean update excel sheets. We are talking about gamification. Create a leaderboard that measures what matters the most to your sales team and update it in real-time. This will create both competition and collaboration.
Let your teams name themselves
Gamification taps into the power of the human being by creating an emotional connection. A sure-shot way to create this connection? Names. Give the teams a date by which they need to come up with names for themselves. Maybe even a tag line! Once they identify themselves as part of a team at an emotional level, their motivation will be boosted. Gamify the process by showing teams their ranks using the names that they chose and not by their brand names or manager names.
Bonus: Use a Gamification solution
A full-fledged gamification solution automates multiple processes which makes it easy for you to focus on your core business while still enjoying the power of gamification. Themes, levels, points, dashboards, KPI mapping… a complete gamification solution has it all. There are various solutions out there – some are built for sales, some for specific industries and others for large organizations.
At The Gamification Company, we have developed gamification solutions that can be configured to meet the need of every function across all industries. In fact, our product, Coroebus, has been successfully deployed to drive sales for the customer contact centre of a large MNC bank as well as for a large fashion retail organization.
Do you need a completely customized solution? We do that as well.
In conclusion, if you are thinking about using gamification then you are on the right track and you can do it in multiple ways. For more gamification queries, you can reach out to us at info@thegamificationcompany.com.