The Gamification Company

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Gamification Solutions With Human-Focused Design

Over time, the human in human resource has depleted. This is affecting both the individual as well as private and non-private organizations. With dropping productivity and motivation levels, how can an organization motivate its employees? According to a survey by a prominent psychology association, 50% of participants reported that they often felt their efforts were not valued or rewarded and so decided to switch jobs. Then, how can it retain good resources? How can it make sure the processes it has put in place work? How can education institutions make sure their students thoroughly learn lessons they can cherish for the rest of their lives?

The answer to all these questions is human-centric gamification. Gamification brings appeal to seemingly monotonous actions. The principles of gamification utilize some of our most basic instincts to engage, motivate and achieve.

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How we use gamification with human-focused design?

We don’t just add game-design elements and make commonplace actions fun. Instead, we use gamification as a science. One that goes beyond points, badges, leaderboards and rewards. One that focuses on knowledge retention and promoting positive reinforcement.

We employ core behavioural science principles like Appreciative Inquiry and Value Creation Process to amplify the abilities of organizations, governments, as well as individuals. This human-centric scientific approach combined with great design yields results that go beyond numbers.

Yu Kai Chou's Octalysis Principles

This sits at the core of all our gamification platforms and solutions. The Octalysis Framework is a human centric gamification design framework that lays out the eight core drives for human motivation developed by Yu-Kai-Chou.

The framework lays out the structure for analysing the driving forces behind why we do what we do.

YU KAI CHOU'S OCTALYSIS PRINCIPLES​
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Value Creation Model

Beliefs play a very important role in any form of behavioral transformations. However, most change processes and learning pedagogies focus largely on the “Do” – the actions, processes, tools, methods, systems etc. and look towards rewarding the pre-defined concepts of ‘Have’ – the desired outcomes. In the realm of behavioral transformation which deals with the abstract, a larger focus is needed on establishing the ‘Be’ – The belief towards the ‘Have & the ‘Dos’.

Appreciative Inquiry

Generally, the focus is largely on fixing gaps. The key focus is always on what one does not know rather than what are the strengths that one is carrying. This approach, after a point in time results in limbic brain responses, as a result, disengagement and subliminal rejection towards the change seeps in.

As Appreciative Inquiry practitioners, we focus on the strengths that the individual, organization or the society as a whole brings in; the focus is on what is working. Use this strength to create a shining vision of success.

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We put the human back into the human resource

Our unique approach is precisely why our gamification solutions are being taken up some of the biggest corporations in the world. We at The Gamification Company, have managed to tap into some of our biggest needs as humans and have figured out design-oriented solutions to satisfy them through actions most people find mundane.

From Coroebus for corporates, Skillmuni for those who want to build their careers, to bringing back ancient Indian wisdom in SETU to promote human values and behaviours , to Green Squad for bring about transformation at at a sustainable environment level, we’re combining the science of design and gamification with the innovation of tomorrow. Our solutions are helping both the individual, educational institutions, corporates, governments and the society as a whole.

How gamification helps you

Simply put, we make things fun and simpler with gamification. Be it learning, the way your employees engage with your processes or business, how you conduct research and more. Gamification turns ordinary actions into something rewarding and exciting for the user. Our products transform the way users interact with a business or their learning material.

We turn actions such as learning a new word or filling up a timesheet into something desirable habits using the best techniques in neuroscience and psychology. We combine these sciences of the mind with the power of design thinking to amplify private and government organizational processes, outcomes and individual productivity.

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