The Gamification Co. Gamifying Behavior. Amplifying Outcomes The Gamification Co. Gamifying Behavior. Amplifying Outcomes
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Center of excellence · Content development

Five levels of play.

Gamified content development, from story-driven e-learning to full-immersion learning worlds. Every level is built on Be·Do·Have, so pick the depth your outcome needs.

AStory and charactersBranching scenarios, progress mechanics
BChallenges and rewardsMini-games, dynamic assessments
CConsequencesSimulations, scored decision trees
DA persistent worldCharacters and storylines across sessions
EA full ecosystemCustom worlds, AI-adaptive paths, performance integration

The sample module, "The difficult customer", is an illustration of how each level builds on the last.

The five levels

Choose your depth.

Level A

Narrative Foundation

Story-driven e-learning with a gamified experience: characters, branching scenarios and progress mechanics layered onto instructional content.

  • Branching scenarios
  • Story-based e-learning
Level B

Challenge Architecture

Challenge-and-reward systems, knowledge mini-games and dynamic assessments.

  • Mini-games
  • Dynamic assessments
Level C

Simulation Learning

Consequence-driven workplace simulations and scored decision trees.

  • Workplace simulations
  • Decision trees
Level D

Role-Play Worlds

Persistent characters, evolving storylines and multi-session arcs in rich game environments.

  • Game environments
  • Multi-session storylines
Level E

Full Immersion

End-to-end gamified ecosystems: custom worlds, AI-adaptive pathways, performance integration and enterprise narrative architectures.

  • Custom worlds
  • AI-adaptive pathways
  • Performance integration

Not sure which level you need?

Tell us the behaviour you want to change. We will recommend the level, and the Ai Content Studio can get you there faster.